Eva Lasky is a Melbourne based mum and yoga teacher who created Ponchik in 2017 after the birth of her first son Archie. After leaving the fashion industry to pursue motherhood, Eva kept searching for affordable and stylish baby clothes and gifts for Archie but couldn’t find quite the right style. Which is what inspired her to create Ponchik. 
The brand name is a nod to Eva’s Russian heritage where beautiful chubby bubs are affectionately called ‘ponchik’ meaning – doughnut!